INFOGRAPHIC: Eventbrite Likes Facebook For Social Commerce
Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network's aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.
Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network’s aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.
Eventbrite found that each time someone shared a paid event on Facebook, it drove an additional $4.15 in revenue back to the event organizer — up from $2.52 from 2010. Now each shared event brings 14 additional page views of their event page, an increase from 11 in 2010.
The dollar figures from Twitter and LinkedIn paled in comparison to Facebook, according to the infographic from Eventbrite:
Other statistics from Eventbrite’s study:
- Every time someone in the U.K.
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