Evan Smith of Texas Tribune: 'Journalists Deserve a Living Wage'

In the final segment of our Media Beat interview, I spoke with Texas Tribune CEO and editor-in-chief Evan Smith about the nonprofit news organization’s business model.

Because the Tribune does not receive advertising, Smith said, it relies on “five buckets” of revenue: membership, major donors, foundations, corporate sponsorship, and earned income through events and premium products like newsletters. And, despite what he calls “the Nick Denton legacy” of online news, the Tribune will never pay its writers based on their page views.

“Nobody

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in