European Internet Habits [INFOGRAPHIC]
Digital marketers know that marketing to Europeans requires different tactics and messaging, if only slightly, than marketing to Americans, or people anywhere else.
And when 20% of the world’s Internet users are European – when Europeans only make up 12% of the world’s population – getting educated on where and what Europeans are doing online is vital.
The infographic below, created by MintTwist, takes a look at the Internet habits of Europeans right now.
A few takeaways:
– Facebook is the most popular social network and has slowly been encroaching on native sites such as Hyves (the Netherlands) and nk.pl
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