Esquire EIC: Paper Magazines Can Be High-Tech, Too
Lest anyone think Esquire editor-in-chief David Granger is going to let the high-tech media revolution pass him by—and he’s not, judging from the publisher’s various mobile initiatives alone—The New York Times has a piece on how an upcoming issue of the magazine will feature a cover that runs on a battery.
“Magazines have basically looked the same for 150 years,” Mr. Granger said in the article. “I have been frustrated with the lack of forward movement in the magazine industry.”
So
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in