espnW.com Launches
ESPN is taking aim at the female demographic with its launch of espnW.com, which is laid out more like a blog, offering stories about both men’s and women’s sports, as well as items on topics such as training and running. Nike and Gatorade are the launch partners for espnW.com.
espnW.com vice president Laura Gentile told Silicon Alley Insider Olympic Games coverage will be important for the site, adding:
That’s the gold standard for women. You connect on an emotional level learning about people you never had an interest in and someone you do care about.
Deadspin contributor Katie Baker weighed in on espnW.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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