Following @theonion’s still record 485,000 cull last month, ESPN (@espn) becomes the latest high-profile Twitter account to essentially start over and unfollow almost everybody in their network.
From 102,467 on May 12 to just 54 at the time of writing – a drop of 102,413 in about 48 hours. That’s a reduction of 99.94 per cent. It’s also a very smart move, as Twitter simply doesn’t work if you follow tens of thousands of people back.
And with the new Business Center toolkit on the horizon, there’s absolutely no need for brands to clutter up their screens with everybody and their uncle just because they might want to send over a direct message. My money’s on @wholefoods next.