ESPN Unveils Social Games, Foursquare-Like App At Upfront
ESPN held its 2010 upfront presentation for media buyers, advertisers and the press Tuesday, and interactivity was at the heart of the show.
While much of the presentation focused on what the network has on its linear channels in the coming year, it also unveiled a number of multiplatform offerings.
The cabler has inked a deal with social gaming company Playdom to develop ESPN-branded sports games on social networks like Facebook and MySpace, as well as ESPN.com
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