Eurostar’s ePad Femme is as offensive as Bic’s Cristal for Her Ball Pen. To be sure, the woman in me loves being told I am special – but not with a pink tablet that comes with preloaded apps for yoga, shopping lists, recipes, and clothing size conversion.
Eurostar’s Associate Vice President Mani Nair told the Jerusalem post that “The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga. It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference.”
Mani also doesn’t believe that there was an underlying sexist agenda with the weight-loss advice that came with the Women’s Assistant app.
The most profound part about the ePad is that it managed to sell 7,000 units in its first month – the majority of which were gifts for women. One woman who was a lucky recipient of the ePad said, “A lot of my stuff is pink so I really like the color.”