Entertainment Weekly Print Edition to Feature Video Ad
Next time you’re thumbing through a copy of Entertainment Weekly, don’t panic if the magazine comes to life in your hands.
A video player running Pepsi ads and CBS programs will be embedded in an upcoming EW print edition, according to Associated Press Business Writer Andrew Vanacore.
The ad comes in a heavy-paper package resembling the kind of novelty greeting cards that make noises. A roughly two-inch screen starts playing automatically as the page flips open. A speaker is embedded below it.
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