Entertainment Weekly, GetGlue Team Up on Must List Stickers
Entertainment-based social network GetGlue reached its first publishing partnership, signing on with Entertainment Weekly to team up on a rewards program that offers EW.com readers who check in to items on the site’s Must List using GetGlue to obtain virtual and physical stickers, as well as access to exclusive curated content from the magazine’s editors.
In addition to GetGlue’s first foray into publishing, the initiative marks Entertainment Weekly‘s first social check-in integration.
Entertainment Weekly publisher Jason Wagenheim said:
We’re excited to partner with GetGlue to provide our readers with the opportunity to earn Entertainment Weekly stickers for the first time.
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