Entenmann's, Likeable Media Apologize for Not-So-Sweet #notguilty Tweet

Even if you make sweet treats to eat, it’s important to think before you tweet. Baked goods maker Entenmann's learned that lesson the hard way this week.

Even if you make sweet treats to eat, it’s important to think before you tweet. Baked goods maker Entenmann’s learned that lesson the hard way this week.

Twitter users who saw a tweet with the hashtag #notguilty Tuesday would most likely assume the content was related to the verdict in the murder trial of Casey Anthony. And in the case of a tweet from Entenmann’s, they would have been dead wrong.

Social media marketing firm Likeable Media accepted responsibility for the tweet, which read, “Who’s #notguilty about eating all the tasty treats they want?!” apologizing profusely, as did the baker.

The statements from Likeable Media CEO Dave Kerpen and Entenmann’s:

Earlier (Tuesday), a representative from my team tweeted, “Who’s #notguilty about eating all the tasty treats they want?!” from the @Entenmanns account, one of Likeable’s clients.

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