REPORT: Amazon Dominates Black Friday, Cyber Monday on Facebook, Twitter
The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
Engagor examined the social chatter generated by nine top retailers, with Black Friday counting as Friday, Nov. 28, from 12:01 a.m. to 11:59 p.m. (ET) and Cyber Monday as the same hours Monday, Dec.
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