eMarketer projected that the social network’s user bases in the Asia-Pacific, Middle East, and Latin American regions would grow by 30 percent or more in 2013, bringing Facebook to 1.26 billion global users by year’s end.
eMarketer projects much slower growth in the U.S., U.K., and western Europe, saying that about one-half of the population in the first two regions will actively use Facebook in 2013, and adding that while that figure is only 37 percent for western Europe, projected to rise to 43 percent, countries including France, Italy, and Germany have not generated strong growth rates.
According to eMarketer, 42.6 percent of Internet users worldwide will use Facebook in 2013, and that figure will rise to 54 percent in 2017, with higher rates in North America, Latin America, and western Europe, and lower numbers in the Middle East, Africa, and the Asia-Pacific region.
The company added that 63 percent of global social network users will access Facebook at least once per month in 2013, with that figure increasing to 69.5 percent in 2017.
eMarketer also offered more details on the Asia-Pacific region, saying that double-digit growth rates over the past two years were led by India, Japan, and Indonesia, and that by 2017, 616 million Internet users in the region will access Facebook at least once per month, with one-half of those from India.
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