Each Facebook User Represented $10.03 in Ad Revenue in 2014

Facebook pulled in $10.03 in ad revenue for each global user in 2014, compared with $5.48 for Twitter, according to a recent study by eMarketer.

Facebook pulled in $10.03 in ad revenue for each global user in 2014, compared with $5.48 for Twitter, according to a recent study by eMarketer.

eMarketer pegged the average ad revenue per U.S. user at $34.68 for Facebook and $17.06 for Twitter in 2014, while non-U.S. users brought in $6.25 and $2.37, respectively.

The researcher sees global social network ad spending reaching $25.14 billion in 2015, up from the April forecast of $23.68 billion, adding that it projects Facebook’s 2015 global ad revenues at $16.29

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