Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer.
eMarketer pointed out that mobile ads on Facebook will represent 68 percent of the social network’s total U.S. ad revenues in 2014, up from 47 percent in the prior year, adding that for Google, that figure will be 36.8 percent in 2014, but it will rise to 65.8 percent in 2016.
Other findings by eMarketer included:
- The total U.S. ad market will rise 5.3 percent in 2014 — marking its first 5 percent jump since 2004 — reaching $180.12 billion.
- Advertisers will spend 83 percent more on tablets and smartphones in 2014 than they did in 2013.
- Ad spending on mobile will overtake newspapers, magazines, and radio for the first time in 2014, trailing only television and desktops/laptops.
- Average daily time spent on mobile devices in the U.S. will increase to two hours and 51 minutes, from two hours and 19 minutes last year.
Readers: Do you agree with eMarketer’s projections?