eMarketer Downgrades Twitter’s 2011 Ad Revenue From $150 Million To $139.5
Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
But eMarketer isn’t necessarily bleak about Twitter’s future. Indeed, the digital intelligence company projects that Twitter will reach $400 million in ad revenue by 2013.
Twitter is currently selling advertising products, including Promoted Tweets, Accounts and Trends, to a select group of beta advertisers who have signed up early.
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