REPORT: Facebook To Nearly Triple Share Of Global Mobile Ad Market in 2013; Google Still Dominant
Facebook’s share of the worldwide mobile ad market is expected to nearly triple in 2013, reaching 15.8 percent, after coming in at 5.35 percent in 2012, according to the latest projections from market research outfit eMarketer.
Facebook’s share of the worldwide mobile ad market is expected to nearly triple in 2013, reaching 15.8 percent, after coming in at 5.35 percent in 2012, according to the latest projections from market research outfit eMarketer.
The previous estimate by eMarketer for Facebook was 12.9 percent for 2013, and the social network still trails Google by a hefty margin, as eMarketer pegged Google for a 53.17 percent share for 2013.
In terms of overall digital ad revenue, the results were similar, with Google far outpacing its competitors with a 32.84
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in