Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?

Right? Wrong. Study after study continues to prove that email still converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.

Check the chart below, which comes courtesy of McKinsey & Company. And do observe what’s at number one.

Yep.