JC Penney Scores Word-Of-Mouth Marketing On Facebook
J.C. Penny is enjoying a a lot of word-of-mouth marketing on Facebook thanks to celebrity spokesperson Ellen DeGeneres, and the advertisements haven't premiered yet.
Go, JC Penny! The retail chain has achieved a degree of virality, or word of mouth marketing, usually enjoyed by non-commercial concerns on Facebook.
The most forwarded content on Facebook usually has little to nothing to do with business. Except JC Penny is enjoying a a lot of word-of-mouth marketing on Facebook thanks to celebrity spokesperson Ellen DeGeneres, and the actual advertisements haven’t even premiered yet.
A fair amount of the virality resulted from external factors –the homophobic group One Million Moms threatening to boycott JC Penney because Ellen is gay — but the retailer clearly chose the right spokesperson in the first place.
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