Electronic Arts sees traffic drop in Q4 2012, bringing more brands to social games platforms
Electronic Arts’ social games lost nearly 3 million monthly active users and 1.2 million daily active users between Q3 and Q4 of FY 2012, but the company is hoping to bring in traffic by launching new social games over the fiscal next year.
The company’s earnings statement reveals it had 49 million MAU playing its social games, down from almost 52 million MAU at the start of the quarter. This number is up year-on-year from Q4 2011, though, when the company had 36 million MAU.
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