Electric Literature Hopes to License iPad App Platform

Today’s guest on the Morning Media Menu was Scott Lindenbaum, one of the co-founders of the literary journal, Electric Literature.

He described, in practical terms, how the indie publication built a new iPad app. In addition, we discussed how the journal hopes to license its iPad app platform to other small publications and how the journal landed a new story by the bestselling Spanish novelist, Javier Marias.

Press play below to listen.

Lindenbaum continued: “We want to help independents get on to the device, to put their catalog in an app.

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