El Paso Tops in Text Messaging
According to new data from Scarborough Research, there’s a correlation between the average age and cultural makeup of a city or region, and the amount of text messaging that goes on there, MocoNews reports.
The study found that El Paso has the highest rate of text messaging, followed by Salt Lake City, Dallas and Memphis.
“Adult subscribers in El Paso text at a rate of 57 percent, compared to the national average of 48 percent. The other three top cities clocked in at a text-messaging rate of 55 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in