EHow.com to Delete its User Profiles and Switch Entirely to Facebook Login

Project instructions site eHow.com has announced that Facebook Login will become its exclusive login and registration method starting in February. Those without a Facebook account won’t be able to access the site, and all its existing proprietary user profiles, along with their private messages, uploaded content, and subscriptions will be deleted.

While the authenticated identity of Facebook profiles may improve submission quality, the switch is likely to anger the eleven year-old site’s core users. Exclusive use of Facebook Login is better for new sites, those without significant existing user content, or those with a plan to more gracefully migrate their service.

eHow.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in