Egypt, Libya Revolutions Drive in February


By David Cohen Comment

The revolutions in Egypt and Libya helped push to a 10 percent traffic gain in February compared with the year-earlier month.

During the first three days of the month, Egypt helped drive the cable news network’s site to a daily average 17 percent higher than that of the prior four weeks. It was Libya’s turn Monday, Feb. 21, when traffic was 55 percent higher than the prior-four-Sunday average and 6 percent higher than the last Monday holiday (Jan. 17).

Total video starts (live and video-on-demand) were up 30 percent compared with the fourth quarter of 2010, and live video starts were up 20 percent.

Feature content also performed well for in February, with Tech averaging 1 million daily page views, up 18 percent; versus February 2010 Opinion at 500,000, up 51 percent; Health at 860,000, up 46 percent; and Living at 800,000, up 66 percent. And said blog traffic accounted for 97 million page views in February.