5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

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By Shea Bennett Comment

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.

It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?

This visual from ExactTarget proposes five steps:

1. Ensure your social strategy is lead with measurable objectives
2. Measure reach and share
3. Measure conversions and sales
4. Track and measure all leads
5. Measure your cost savings

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

(Source: ExactTarget.)

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