Many companies don’t have seasoned social media gurus at the helm, often relying on interns or marketers to present the brand on Facebook, Twitter, and other sites. This sometimes leads to leaks, hacks, and other nightmares. Jaspreet Singh, CEO of Druva, told AllFacebook that the key to preventing these mishaps is almost always education.
Druva works with major brands and entities such as NASA, Tesla, McAfee, and General Electric to ensure that their online presences are secure from hackers, as well as ill-timed information leaks about products and other news.
As social media grows more, management becomes of paramount importance. Earlier this year, several Major League Baseball teams’ Facebook accounts were hacked by a rogue employee. Sometimes, companies leak products on Facebook too early, as the person managing the account doesn’t know that it wasn’t supposed to go at that time.
Singh noted that while angry employees still have other ways to leak information without using Facebook, there are technological devices out there to separate in-house information from the stuff that’s OK to go out to the public. Companies should be mindful to ensure what’s supposed to be private information doesn’t enter the same data flow as what’s safe to post on Facebook and Twitter.
Singh told AllFacebook that these mistakes are preventable by making sure those who manage a brand’s Facebook account are completely in the know:
Education is important … A majority of (leaks) also happen because of the carelessness of an employee. Education really helps, such as how an employee should communicate with outside sources. A lot of times, they are given information that could quite possibly damage the brand. Education goes a long way. Establishing polices such as content firewall also goes a long way. We could avoid the lowest denominator of an information leak by putting it behind a firewall.
Readers: If you manage a Facebook page, how do you ensure that no one hacks into it?
Image courtesy of Shutterstock.