REPORT: Facebook Storefronts Still Thrive For Small, Midsized Businesses

Are Facebook storefronts in danger of going the way of the cassette tape and the Beta VCR? Not so fast, according to Facebook commerce provider Ecwid.

Are Facebook storefronts in danger of going the way of the cassette tape and the Beta VCR? Not so fast, according to Facebook commerce provider Ecwid.

Although large retailers including Gap, JCPenney, Gamestop, and Nordstrom shuttered their storefronts on the social network, Facebook commerce is still thriving among small and midsized businesses, Ecwid said, offering the following data from a study of its 140,000 worldwide stores:

  • Businesses with both website and Facebook stores are averaging 15 percent of overall revenue from their storefronts on the social network.
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