eBooks Lead To Print Sales: Bowker
Despite some hype to the contrary, eBooks are not killing print. In fact, according to research firm Bowker, eBooks might actually be helping sell print books.
Based on a new report, which collected preliminary 2010 sales figures from U.S. publishers, Bowker is projecting that despite the popularity of eBooks, traditional U.S. print title output in 2010 increased 5%.
The report has more: “Output of new titles and editions increased from 302,410 in 2009 to a projected 316,480 in 2010.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in