How Roger Ebert Makes Money On Twitter

An interesting read about how popular movie critic Roger Ebert uses Amazon to generate a second income stream on Twitter.

The untrained eye might not notice that shortened “amzn” link as a signal that Ebert stands to take a 7 percent cut on purchases his followers make after clicking into amazon.com, but his commercial Tweets have grown common enough that regular followers are surely getting the message.

Ebert says he devotes an average of four of his 25 to 30 daily Tweets to recommendations for merchandise available for sale at Amazon.com.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in