EBay Will Support Targeted Ads Based on User Activity: Report
EBay will begin allowing brands to target advertising to its users based on the data it collects about them, Stephen Howard-Sarin, the company's head of digital display in North America, said at an advertising conference today, according to Ad Week.
EBay will begin allowing brands to target advertising to its users based on the data it collects about them, Stephen Howard-Sarin, the company’s head of digital display in North America, said at an advertising conference today, according to Ad Week.
Marketers would provide their criteria to eBay, and eBay would place the ads.
EBay joins a growing number of companies that are effectively leasing out the data they collected about users to marketers. The practice allows marketers to advertise based on very specific behaviors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in