Easter Tips For Brands On Facebook

By David Cohen 

EasterUS650With Easter coming up April 20, Facebook shared some related trends and tips on how marketers can take advantage of the holiday in a post on the Facebook for Business page.

The social network discussed the Easter-related trends it has seen from various countries:

In the U.S., some of the most popular topics that appeared in posts last Easter were the Easter Bunny and love. The majority of those talking about the holiday were women, who posted four times more than men. Easter is also a time when people are increasingly engaged in content sharing. The number of photos uploaded last Easter Sunday was 1.5 times higher than other Sundays that month.

Across the pond, chocolate reigns supreme. Easter is the most popular holiday for chocolate consumption in the U.K., and chocolate topped the list of most popular chatter topics last year. Nearly 70 percent of those posting about the holiday were between age 25 and 44, and women posted more than twice as much as men.

In Australia, the most common chatter topics included the Easter Bunny and Easter eggs. The holiday is also a popular time to get away Down Under, with travel a common theme in posts over Easter weekend. As in other countries, women were particularly engaged over the holiday, posting six times more than men.

In the Philippines, Easter is a time for family and religion. Holy Week is also a popular time for travel, when many urban Filipinos head for the provinces to spend quality time with their families. Younger people talk about Easter and Holy Week more than any other age group in the Philippines; more than 70 percent of posts last year were from people under age 35.

Easter in Argentina is also celebrated on Facebook by younger people. Nearly 60 percent of Easter-related posts in the Latin American country last year were from people under age 24. And many of those posting were on the move — check-ins increased 1.7 times last Easter Sunday compared with other Sundays that month.

Facebook also offered the following tips for marketers looking to capitalize on Easter:

  • Around the world, people start talking about Easter on Facebook about one week before the holiday.
  • Easter is the perfect time to target women with family-orientated messaging in markets where the holiday is celebrated with Easter eggs and baskets.
  • In the U.S. and the U.K., you can also explore additional targeting options through partner categories. For example, there are more than 25 million people in U.S. households that are heavy buyers of chocolate candy.
  • In countries such as Australia and the Philippines, where the holiday is associated with travel, Easter is a great time for travel brands to advertise specials and deals.

Readers: Are you getting ready for Easter?


Easter Bunny image courtesy of Shutterstock.