Earned Media is Not Nearly as Free as You Think

Most marketers see "earned media" as the kind of coverage you don't pay for. What many don't realize is that earned media still comes at a cost.

PaidEarnedMedia

The debate about paid advertising vs. earned media is hotly contested. When major changes like updates to Facebook’s algorithms impact a business’ ability to reach their audience, it seems like the only thing to do is fork over cash for advertising. But maybe “earned media” isn’t as free as marketers like to think.

“The truth is that the road to viral success is often paved with hefty price tags and significant manpower. Great content doesn’t make itself,” says the 140 Proof blog.

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