EA Stepping Up In-House Social Gaming Efforts

When people think of game developer and publisher Electronic Arts, they associate it as one of the largest and most profitable game companies worldwide. Now, after four consecutive quarters in the red, EA is increasingly turning to social games as part of its efforts to strengthen the company’s digital efforts.

Before he left for hot social gaming startup Playdom a couple of weeks ago, former COO John Pleasants told paidContent.org that digital downloads through OnLive, microtransactions, and even social games are all in the works.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in