EA & Hasbro to Develop Littlest Pet Shop Online

Earlier in the month, Electronic Arts and Hasbro announced that the two companies are collaborating on a brand new virtual world scheduled to launch in the Fall of 2009. The world will be based on the Hasbro toys “Littlest Pet Shop” and launch in tandem with the new toy line this Fall.

Little more is known for sure at this point, but based on the official announcements from Chip Lange, General Manager and Vice President of EA Hasbro, Littlest Pet Shop Online will be a “Safe destination where girls go to explore and interact with their virtual Littlest Pet Shop collections and friends.”

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