E3: EA Sports brings more mobile, social integration to flagship titles

Electronic Arts is bringing a lot more mobile and social gaming into its core sports franchises, the company revealed today at its E3 press conference.

The latest editions of the company’s two biggest sports franchises, Madden NFL 13 and FIFA 13 will both include much deeper mobile integration than they have previously featured. Madden 13 players will be able to manage their teams from their tablet and smartphones, and FIFA 13 will have a companion iPhone app that will allow players to access their player profiles, friends and live auctions.

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