E! News Snapchat Discover Series The Rundown Going Biweekly

E! News told Sahil Patel of Digiday that viewership for The Rundown on Snapchat has soared 82 percent since its debut, with 75 percent of viewers returning on a weekly basis.

The five-minute episodes of The Rundown are hosted by E! News correspondent Erin Lim, and E! News told Patel it will also produce red carpet specials of the series for events such as the Golden Globe Awards, the Grammy Awards and the Academy Awards.

E! News executive vice president and general manager John Najarian told Patel:

We’ve created systems so that people can see who is producing what on a specific topic and those materials can then be shared and utilized by everybody–whether it’s someone producing content for Snapchat, or Facebook, or TV.