DWNLD Officially Launches Mobile App Creation Platform

By Brandy Shaul Comment

dwnld 650Mobile app publishing platform DWNLD has officially launched today, giving small business owners, or even large brands, a new way to create a mobile presence and engage with consumers, without the high costs normally associated with hiring an independent app developer. At launch, the platform has already been a part of more than 200 mobile apps, created for celebrities, YouTube and social media personalities, fashion bloggers, digital media companies and more.

With DWNLD, users create code-free apps, choosing to either upload existing content to the creation platform, or create mobile-exclusive content. Users choose from a variety of themes and templates, based on the content they’re looking to present, and can customize the app with a choice of fonts, colors, accents and other options.


Created apps can be monetized through advertising and affiliate links, and companies can manage their apps in multiple ways: through the DWNLD content management system, or through the DWNLD preview app. Once the app’s design is finished, DWNLD submits the app to the Apple App Store for approval, on behalf of the client.

To date, DWNLD has participated in the launch of apps for xoJane, Kristin Cavallari, Milk Studios and Song of Style [pictured], among others.

“As audiences shift from desktop to mobile, we want to make it as easy to create a mobile app as it is to create a website,” said DWNLD CEO Alexandra Keating, in a company release. “More than 1 billion websites exist today, but there are only about 1 million apps in both the App Store and Google Play. Many publishers have spent a decade building their web presence but are struggling to become mobile-first. At DWNLD, we have built a service that will help people transform their content from web to mobile app with one click.”

The company’s basic plan costs $15 a month, and gives users access to app creation for iPhone and iPad. Users can view “basic metrics” for analytics, with advertising support from AdMob / iAd. Two additional plans, standard and pro, are coming soon, and will introduce further app customization options, support for Android apps, additional advertising options, greater analytics, push notifications and more.

DWNLD was founded in 2012, and is comprised of industry veterans with experience at Google, Apple, Foursquare, Amazon, Facebook and Tumblr. The company has raised more than $2 million in seed funding for its platform.