SocialCode wasn’t the only company to use Facebook data as part of its methodology for selecting the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament and select Duke: Facebook itself chose the Blue Devils, as well, filling out its bracket based on participating teams’ buzz on the social network over the past two weeks.
Facebook explained its methodology in a note on the Sports on Facebook page:
We tallied the total number of posts and comments containing words related to each school’s team that were made in the two weeks culminating in Selection Sunday. For the Social Bracket, the “winner” of each game was selected for having accrued a higher total number of mentions in that time frame.
For the top-mentioned Cinderella team, the Minnesota Golden Gophers, we ranked the teams seeded 10th or higher and identified the one that had received the most mentions, also in the two weeks leading up to and including Selection Sunday. The Blue Devils were also the most-talked-about team on Selection Sunday, which was calculated only by posts and comments made on the day of (March 17). For the most improved team, Michigan, we looked at how many people had liked the page between the start of the season (November 2012) and Selection Sunday and identified the one that grew the most.
Readers: Do you have Duke in your Final Four?
Money and brackets image courtesy of Shutterstock.