Duck Duck Go Privacy vs. Google Personalized Search [Infographic]

Duck Duck Go has become more popular recently, but still can't compete with Google for search volume and the relevance of results that come from personalization.

Many Internet users are protective of their personal data, but in most cases, not willing to sacrifice personalized search results in favor of greater privacy protections. Those who care to hide their browsing activity have been using search engines like Duck Duck Go. An infographic from SEO firm Optilocal examines the difference between highly tailored Google search, and highly private Duck Duck Go search.

Google is undoubtedly the more popular search engine. In 2010, Google passed one-billion monthly unique visitors, and served more than one-trillion searches.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in