Facebook To Employees: Start ‘Droidfooding’

By David Cohen 

Facebook continues to ramp up its support for the Android platform, putting its own take on dogfooding — defined on Wikipedia as “a slang term used to reference a scenario in which a company (usually, a software company) uses its own product to demonstrate the quality and capabilities of the product” — with “Droidfooding” posters appearing throughout its headquarters in Menlo Park, Calif.

Josh Constine of TechCrunch was the first to report on Droidfooding, adding that in addition to the posters urging employees of the social network to “switch today” from iPhones to Android devices, Facebook also provides its staffers with a bug-reporting tool called “Rage Shake.”

According to TechCrunch, Rage Shake allows Facebook employees to “violently shake” their phones, after which the devices automatically log their current states and provide Facebook’s team working on mobile bugs with detailed information. Google Plus also provides its employees with a Rage Shake feature, TechCrunch reported.

According to a recent study by Optimal, some 189.8 million users access Facebook via Android devices, compared with 178.3 million via Apple devices.

A Facebook spokesperson told TechCrunch:

In the early days, we gave employees iPhones primarily. We don’t encourage one device over another. We let employees choose.

I don’t have a ratio (of iPhone users to Android users), but with the early focus on our iPhone application and the multiyear cycle of carrier contracts, we do have more iPhones deployed.

We’ve created more awareness that Android devices are available. There are plenty of people here carrying around both devices, and not just engineers, and not just mobile people.

Readers: Have you noticed any of the results from Facebook’s focus on Android?

Images courtesy of Josh Constine, TechCrunch.