Drive The New Volvo C30 DRIVe Around The World Through Your Facebook Network

Volvo is promoting its new clean diesel C30 DRIVe with a Facebook application that challenges users to see just how far their networks reach. The “DRIVe Around The World” app tasks Facebook users with “driving” a new C30 from friend to friend, so that with each pal that gets the car, it makes its way around the world and back to you.

DRIVe Around The World asks you to select one friend within an 828 mile radius, which Volvo claims is just how far a C30 DRIVe can get on one tank of fuel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in