Dr. Pepper Runs Offline Promotion for Virtual Goods in Electronic Arts Games

Virtual goods are still emerging as a meaningful method of advertising. In a creative and large-scale new test of the medium: Electronic Arts and soft drink maker Dr. Pepper announced a campaign today where EA game players can find promotions for virtual items on more than 500 million Dr. Pepper bottles and fountain cups.

The idea is that you’ll want to buy Dr. Pepper more if you know you can redeem part of your purchase within your favorite game.

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