Dove Tops the Debut Edition of The Love List from Hootsuite

By David Cohen 

LoveListGraphic650Social media users love Dove, as Unilever’s personal-care-product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally.

Hootsuite gives brands scores between one and 100 based on three key data points:

  • Total number of brand mentions received.
  • Sentiment score.
  • Conversations about the brand during the past month containing the word “love.”

The top 10 brands on The Love List for October were:

  1. Dove
  2. Friskies
  3. Kohl’s
  4. Avon
  5. Renaissance Hotels
  6. The CW
  7. TripAdvisor
  8. West Elm
  9. Twitter
  10. Nordstrom

And the top three industries across the list of more than 450 brands were:

  1. Food and beverage
  2. Media and entertainment
  3. Consumer packaged goods

uberVU via Hootsuite general manager Mark Pascarella said in a release introducing The Love List:

Brands that have found successful ways to cultivate a passionate fan base did well in October’s Love List. The top brands ran inspiring or amusing campaigns (Dove, Friskies, Renaissance Hotels), creating buzz and fan engagement through contests or giveaways (Kohl’s, West Elm, TripAdvisor), and targeting an outspoken audience that feels invested in spreading the word for their favorite brands (The CW, Avon, Twitter).

Readers: Did any of your favorite brands make The Love List?