Facebook Doubles Ads Users Can See from Pages They Haven’t Liked
In a quiet move that could mean double the pleasure for advertisers and double trouble in terms of users’ perceptions of Facebook, the social network told ad agencies in an email earlier this month that brands can now serve two ads per day to the News Feeds of users who have not liked their pages, up from one.
In a quiet move that could mean double the pleasure for advertisers and double trouble in terms of users’ perceptions of Facebook, the social network told ad agencies in an email earlier this month that brands can now serve two ads per day to the News Feeds of users who have not liked their pages, up from one.
Digiday shared the email from Facebook to ad agencies, noting that brands are still limited to four ads per day to users who liked their pages, and, more important, that the total number of ads seen by users on a given day will not increase:
We are always looking to improve the News Feed experience for people.
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