Doritos, Hornitos, Six Flags St. Louis Didn't Fear Sharknado III
The Sharknado films on the SyFy Channel have become a cult hit, becoming a huge topic of conversation on social media.
The Sharknado films on the SyFy Channel have become a cult hit, becoming a huge topic of conversation on social media.
After the third installment in the series, Unmetric tracked the most popular brands talking about the movie, ranking posts through its proprietary Engagement Score.
Lux Narayan, CEO of Unmetric, commented on the activity around Sharknado III:
While it seems that brands stretch far to latch on to pop culture and Internet memes, there are useful insights to be gained about engaging with audiences within a specific demo/psychographic.
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