Don’t Let Social Media Kill Your Career

By Kimberlee Morrison 

social media

These days, the job market is tough. With nearly 80 percent of employers using social media to find candidates, it’s important for job seekers to optimize their social profiles for attracting recruiters.

LinkedIn is arguably the most important social network for professionals. Indeed, more than 90 percent of employers look for and screen candidates on LinkedIn. A few keys to remember for making your LinkedIn profile stand out include a professional headline, a profile photo, a custom URL and contact information.

Since Facebook is usually the network for connecting with friends and family, it can be a landmine for job seekers. The key for Facebook is understanding the privacy settings and only allowing the general public to see exactly what you want them to see.

While less than 40 percent of employers use Twitter for finding and screening candidates, if what you say can get you fired, it can certainly disqualify you from the running altogether. The key on Twitter is to think before you tweet and be careful who you follow.

Nearly 70 percent of employers reject applicants because of their social media activity. Lying about qualifications, posting inappropriate pictures or comments, negative posts about previous employers and posts about drugs are among the top reasons.

Get more tips on how to optimize your social profiles for attracting employers from this interactive guide.