Don't Let Geographic Drift Steal Your Marketing Budget
Location can be a flexible concept on social media, but researchers have developed an algorithm that enables marketers to pinpoint user locations anyway.
Location data can be a very reliable indicator of where to spend your marketing budget. If you’re a fan of Foursquare, or other check-in services, then there’s a wealth of information data to inform targeted marketing. But not everyone is honest about their location on Twitter. And while that may cause some of your ad dollars to miss the mark, the key to success is to develop a better understanding of how users signal their location.
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