Don't Get Me Wrong; Pretenders Offering New Album as MP3s
Following in the footsteps of Madonna, Nine Inch Nails and Radiohead, the Pretenders are the latest iconic rock act to take advantage of innovative online distribution methods to create some buzz for their new record.
Madonna went mobile, NIN and Radiohead went free (sort of), and Chrissie Hynde and company are going serial. Break Up the Concrete is being released one MP3 track at a time, one per week, with each track being offered through a different Web site, all leading up to the CD release on September 23, Billboard.biz
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in