Google’s Realtime Twitter search results went offline in July 2011, and, according to Twitter’s CEO Dick Costolo, we shouldn’t expect the two companies to come to an agreement to renew the service any time soon.
Google and Twitter partnered in 2009 to create Realtime Search. Twitter had been providing Google with its tweets, in real-time, to augment Google’s staple search products. The Realtime search results were culled from Twitter’s firehose and gave personalized, relevant information to searchers on news-worthy topics.
Since July 2nd, 2011, however, this service has been off the air.
The deal between Twitter and Google expired, with neither company expressing a huge interest in bringing it back. And, as with most contracts, the assumption that it was about money probably wouldn’t be that far off the mark.
However, at the time that the deal expired, the companies were pretty tight-lipped about the whole thing, saying:
“Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2.” (Google)
“Since October 2009, Twitter has provided Google with the stream of public tweets for incorporation into their real-time search product and other uses. That agreement has now expired.” (Twitter)
However, Twitter’s CEO Dick Costolo did shed a bit more light on the situation at the Web 2.0 Summit in San Francisco on Monday.
According to ComputerWorld, Costolo explained,
“Anytime you are negotiating with a company, it’s true that the devil’s in the details. We just can’t agree on what the appropriate value exchange is. And I’m not just talking dollars… [but] we talk to these guys all the time, so we’ll see what happens.”
It sounds like the rift between Google and Twitter won’t be mended in the near future.
Twitter currently offers up realtime data to Google competitors Bing and Yahoo, while Google recently announced that the company would include Google+ posts in lieu of tweets in its new realtime search product.