Why You Don't Have to Buy Into the Social Advertising Model
Advertising on networks like Facebook and Instagram can be expensive. But there are other alternatives for brands looking to engage with consumers organically.
We keep hearing that organic reach on Facebook is on the decline. This is, of course, by design. And it’s working for Facebook, which reported first quarter revenue of $2.5 billion — up 72 percent over the previous year. Now Instagram and Pinterest are looking for their piece of the pie and they want a pretty penny for the privilege of serving ads on their networks.
According to David Hawley, VP of marketing for SocialChorus, a company specializing in helping brands connect with advocates, social networks are basically retrofitting broadcast advertising into the new communications medium.
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